I will be honest up front: I really struggle working with people who refuse to create some kind of collaborative structure or work within a logical framework to the best of their ability. It’s a true test of my patience to engage with a person who replies “I just don’t do things that way” when … Read moreOn the disruption mindset.

Let’s talk about bucket lists. There’s this notion that you make a list and do things you dream of doing once you find out there’s a finite amount of time left to live; that a finite timeline being given typically involves devastating news. Everything is finite. We just don’t know the exact time frame. It … Read moreDo your bucket list.

Question of the moment: How much selling is too much selling when businesses are facing a collective challenge beyond their control? Answer: It’s easier to cross the line than you may think. Yes, businesses still able to operate can and should highlight their ability to serve customers. But beating people over the head with a … Read moreHumans first. Sales later.

Sheltering in place has driven me to some television shows that really drive home the point of how uncomfortable human beings are with being uncomfortable. Even if discomfort leads to positive growth, people really hate being uncomfortable. To be fair, I don’t think anyone would sign up for an uncomfortable experience if that’s how it … Read moreAdaptation is a delightfully uncomfortable process.

I don’t think anyone steps into marketing anticipating a time in which the words ‘marketing’ and ‘pandemic’ would be used in the same sentence. But, it is 2020, COVID-19 is rapidly affecting people all over the globe, and here us marketing professionals sit, thinking about the best way to move forward with many known unknowns … Read moreMarketing during a pandemic?

It’s surreal to be writing my first post in the midst of a pandemic, but it only makes sense to use this time of social distancing and isolation to turn inward and use the internet to remain connected and share ideas. This blog isn’t my first, by any stretch. I’ve been blogging in some form … Read moreChange is inevitable.